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Mont Rochelle - Wine - Sales & Marketing Manager

Overview

Mont Rochelle is a stunning 26-bedroom hotel and vineyard near Cape Town in the town of Franschhoek, South Africa. The property hosts two restaurants namely Miko and The Country Kitchen, a spa and a working winery.

Responsible for developing and executing integrated marketing and sales strategies aligned with Virgin Group objectives, while driving revenue growth, brand presence, and customer experience. The role oversees marketing activities, sales performance, client relationships, wine club development, and logistics, ensuring efficient operations, strong market positioning, and delivery against budget and targets.

Responsabilities

General

Develop a marketing and sales plan in line with the Virgin Group’s goals and objectives
Monitor income, expenditure, client base, marketing actions and sales in line with budget
Provide feedback to the group management against approved goals

Marketing

In conjunction with Virgin Group, develop and execute the marketing strategy
Liaison with Cellar Master in participation of local and international promotional activities and competitions
Coordinate and manage wine shows, festivals and all relevant wine trading platforms, including hosting of site inspections, wine evenings, and other related actions
Develop and implement social media campaigns, monitor, and track performance and implement corrective actions to ensure ROI
Working in conjunction with the Food and Beverage Team, guide the tasting room operations.
Provide training on tastings
Guide tasting room in terms of promotions, events and general ‘look and feel’ in line with the winery brand
Handling of design of all packaging and promotional material
Manage local providers (e.g. designers, promotional material)
Assist Hotel to ensure aligned customer experience and coordinate resources when needed
In conjunction with Group, develop sales strategy and targets.
Identify and establish sales territories, quotas and targets and align distribution accordingly
Establish and maintain relationships with clients, negotiating the terms and conditions of sales contracts
Arrange and facilitate sales meetings, presentations of products and training sessions with both external sales agents, Mont Rochelle team members and Virgin Group clients
Create clear expectations for external sales and distribution agents, monitor progress and manage performance accordingly
Assist sales agents with negotiation and listings; and sign off trading terms
Manage and execute online sales, including oversight over logistical arrangements
Generate monthly sales reports indicating sales volumes, potential clients, and forecasts
Forecast sales and stock levels in line with production
Develop and manage Wine Club, including all communications and marketing actions
Coordinate with other business units in the group to offer promotions, events, and special offers

Logistics

Optimise logistics of distribution in a streamlined and cost-effective manner
Oversee and make all logistics arrangements between warehouses and farms up until shipping
Complete all relevant documentation

Personal Criteria

Sales-orientated with strong negotiation skills.
Excellent inter-personal, networking and presentation skills.
Results-orientated with a commitment to excellence.
Attention to detail with a proactive approach to problem solving
Pride, passion, and a commitment towards the success of the company.
Plans and organises effectively, working well under pressure.
Excellent personal presentation.
Team player with the ability to work independently.
Knows how to have some fun.
Training, mentoring and development skills.
A role model to all team members.
Command of the Afrikaans and English language, both written and verbal

Qualifications & Experience

Relevant Sales and Marketing qualification with 5 – 8 years’ experience OR 8 – 10 years’ experience in a similar role in the wine industry
WSET or Cape Wine Academy qualification advantageous
Valid driver’s license and passenger driving permit (advantageous)
Comprehensive understanding of wine industry
Knowledge of entire value chain especially that of root to market