Kasbah Tamadot officially re-opens, along with six brand new raids

Kasbah Tamadot, Sir Richard’s Branson’s Moroccan retreat in the High Atlas Mountains officially reopens today, following a year-long restoration. The hotel that forms part of the exclusive collection of luxury properties from Virgin Limited Edition has been partially closed for the past year, while it was rebuilt following the devastating earthquake that occurred in the region.

Famed for its incredible Berber hospitality, with 100% of its staff Moroccan, the hotel re-opens with the main building fully restored, a brand-new second restaurant named Asayss and six brand-new unique and stunning Riads. Each built on a beautiful new landscaped open space with stunning views of the Atlas Mountains - increasing the size of the original property from 28 to 42 Rooms.

Sir Richard Branson, Founder of the Virgin Group commented: “It was devastating to see the impact of the earthquake last year, when I visited just days after.  Even in the face of adversity, it was inspiring to see the hospitality and the warmth of the Berber people, even when many of them had lost family members and homes.

“We always said we would bring back Kasbah Tamadot better than ever and I’m incredibly thankful to all of the wonderful people that made that happen.  Without their tremendous resilience we wouldn’t be here today.  I know Mum would be equally as proud and love our new Riads.”

The aftermath saw Kasbah Tamadot’s team and Berber communities – who are part of the fabric of the hotel - come together to support relief efforts alongside the hotel’s charitable association, The Eve Branson Foundation, raising a staggering £1 million in its Earthquake Emergency Relief Fund. The past year saw all of its staff continue to be employed while the Berber Tents remained open to support tourism and relief efforts in the surrounding areas.  Today, the main Kasbah officially re-opens once more with 42 rooms and suites across the property - and all of its original staff.

David Redouane Assabbab, General Manager of Kasbah Tamadot delighted: “Kasbah Tamadot is synonymous with the High Atlas Mountains and surrounding Berber communities. I know I speak on behalf of the whole team to say how incredibly delighted we are to be re-opening the Kasbah in full and welcoming back past, present and future guests.  We are so thankful for all the amazing guests that continued to support us and our communities over the past year and to those who kindly donated through the Eve Branson Foundation Earthquake Relief Fund, which has allowed the local communities to repair and rebuild.

“It looks like we have a busy few months ahead already and we can’t wait to share the magic we are so proud of.”

The striking newly designed three-bedroom Riads sleep up to 10 guests with each bedroom featuring its own private bathroom, lounge area and terrace, with the unique addition of a showstopping Rooftop Tented Suite, featuring a hot tub on the spacious roof terrace – creating a spectacular and modern take on a traditional Riad rooftop. Each Riad will also provide guests with their own private pool area, with all the luxuries and renowned-Berber hospitality of the main hotel equally available on their doorstep. Individually decorated in traditional Moroccan style, the interiors feature soft-furnishings hand-made by artisans from the local Berber community supported by The Eve Branson Foundation. The Riad rooms and suites are available to book both individually and collectively.  Booking an entire Riad for exclusive use will make a welcome addition for families or groups looking for privacy, with all the benefits of staying at one of Morocco’s most authentic hotels in the High Atlas Mountains.

The stunning new Riads will add a further room type to Kasbah Tamadot’s impressive accommodation, renowned for its iconic and luxury Berber Tents. Each tent has its own private terrace with space for outdoor dining, with some featuring private hot tubs. The main infinity pool area remains as one of the hotel’s most striking features surrounded by 360-degree views of the High Atlas Mountains and guests are able to make the most of the local spa treatments including a traditional Hammam, as well as authentic Moroccan cooking lessons and guided hiking and cycling in the surrounding Atlas Mountains.

Guests can now book to experience the new Riads at Kasbah Tamadot, with rates starting at MAD 45,100 for a three-bedroom Riad on a B&B basis. Rates for the hotel start at MAD 7,200 based on two people sharing on a B&B basis. For more information visit www.virginlimitededition.com/kasbahtamadot or call +44 (0) 208 600 0430.

For further information please contact
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Notes to Editors

High-res images can be downloaded at:
https://www.virginlimitededition.com/trade-and-press/ 

Virgin Limited Edition

Virgin Limited Edition is an award-winning collection of unique retreats, chosen for their beautiful locations and magnificent surroundings; each offers a sense of fun, style, luxury and exceptional personal service. The group includes Necker Island in the Caribbean’s British Virgin Islands, Ulusaba Private Game Reserve in South Africa, Kasbah Tamadot in Morocco, The Lodge in Verbier, Mahali Mzuri, a tented safari camp in the Maasai Mara of Kenya, Finch Hattons in Tsavo National Park, Kenya, Mont Rochelle Hotel and Mountain Vineyard in South Africa, and the Son Bunyola Estate in Mallorca. 

Virgin Hotels Collection

Formed in January 2023, Virgin Hotels Collection is the parent brand of Virgin Hotels and Virgin Limited Edition, two award-winning and world-class luxury hospitality brands that form part of Sir Richard Branson’s global Virgin Group.  Dedicated to providing guests with irresistible and unrivalled hospitality experiences across the world, while making a meaningful and positive contribution to the communities and destinations the brands operate in, Virgin Hotels Collection is already changing the luxury hotel business for good. Combining smart design, local arts and culture and creative food and beverage, Virgin Hotels delivers a vibrant and inclusive lifestyle experience showcasing the best of each destination. Virgin Limited Edition’s ultra-luxury brand delivers a portfolio of once-in-a-lifetime unique retreats, private islands and hotels, that takes its guests to some of the world’s most breathtaking sanctuaries for unforgettable experiences - including one of the most exclusive private islands in the world. The hotel brands are joined by Virgin Residences, which will create world-class residential communities for those who want the Virgin experience in their everyday lives. Under Virgin Hotels Collection, each distinctive brand comes together to redefine luxury hospitality with a truly differentiated customer experience, sense of style, fun, personalized service and of course the Virgin magic at the forefront. For more information on Virgin Hotels Collection and its properties, please visit www.virginhotelscollection.com