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Our story

The Virgin Limited Edition story

Limited Edition usually implies something extraordinary and rare which offers something better, more exclusive and more desirable... well, that's exactly what we do.

Virgin Limited Edition is Sir Richard Branson's collection of stunning retreats. We have two private islands, a mountain retreat, a game reserve and safari lodge, two tented camps, a vineyard, a ski lodge, luxury villas and a historic finca turned luxury hotel.

Eclectic, yes, but all are unique and operate with the sole aim of creating amazing experiences.

Our people

Our people are our greatest asset. That's why we believe in treating all employees with respect, looking after them and allowing them the freedom to be themselves and flourish.

In 1970 when Sir Richard Branson started in business, he put together a set of principles to define what Virgin should be all about.

We believe these brand values are intrinsic to our goals and do whatever we can to bring these to life and deliver on our promises: caring for our guests, providing the very best friendly service, going the extra mile when it comes to those all-important extra touches, listening to our guests and offering much more than just a place to rest your head. 

Our history

Virgin Limited Edition was launched in 2000, made up of Necker Island, Ulusaba and the exclusive Kensington members club, The Roof Gardens (subsequently sold).

Since that time, the collection has grown and thrived, adding a further six properties to the portfolio, each offering luxury, experiential stays.

It hasn’t always been plain sailing: we’ve survived fire, hurricanes and a global pandemic. Yet we’ve continued to surprise, delight and inspire through it all.

And the rest? It’s yet to be written.

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Africa Collection

With no less than five luxurious retreats spanning north to south, explore the enchanting continent of Africa in true Virgin Limited Edition-style. 

Our commitment

Luxury doesn’t have to come at the expense of sustainability, and all our teams work hard to make sure one doesn’t compromise the other.

Unlock points for travel adventures

Make your travel go further by earning and spending points with Virgin Red and Virgin Atlantic Flying Club. 

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